The St. Regis, Abu Dhabi
“The best production agency to work with!”
+101.5% increase in engagement
The Objective
The St. Regis Abu Dhabi sought to elevate its digital storytelling through a refined branding video and a set of high-end visuals that would highlight the essence of a stay, not just the spaces, but the sensations. The goal was to create content that would strengthen emotional connection and drive direct bookings through digital campaigns. The challenge lies in appealing to high net-worth travellers in Abu Dhabi's competitive market.
Our Approach
We crafted a narrative from the guest’s perspective, following the rhythm of a perfect day at The St. Regis Abu Dhabi, from tranquil morning rituals overlooking the Arabian Gulf, to indulgent spa moments, elegant afternoon tea and the signature champagne sabering at sunset. Every frame was composed to reflect the hotel’s heritage of timeless sophistication, using natural light and intentional pacing to evoke the feeling of effortless luxury. We only used natural lighting to accentuate the hotel's use of glass and charm during golden hour.
The Work
Every frame crafted to evoke stillness, intimacy and desire.
The Results
The content became a centerpiece of the hotel’s digital campaigns, used across social media, digital advertising and in-room promotions. It elevated the brand’s visual identity and reinforced its position as one of Abu Dhabi’s most prestigious addresses. The storytelling resonated strongly with luxury travellers, driving measurable growth in online engagement and direct booking interest in the months following launch.
Increased engagement by 101.5%
Provided evergreen databank of high-quality imagery
Captured the property in a stunning hero video
“They have the skills to understand luxury, appreciate their partners and furthermore deliver exceptional results. Their talent goes beyond the basics as they visualize and dedicate time to ensure their content speaks to the hearts. They are approachable personalities that make communication easier and allow them to be creative and at the same time professional.”
- Maria Tsiomou, Marketing Director
"The best production agency to work with! "
